As a Digital Marketing Specialist, you will be responsible for planning and executing digital marketing strategies across various channels such as search engines, social media, email marketing, and more. You will analyze performance data, optimize campaigns for maximum ROI, and collaborate with other team members to create engaging content and effective campaigns.
Key Responsibilities:
Develop, implement, and manage digital marketing campaigns across various platforms, including Google, Facebook, Instagram, and email marketing.
Perform ongoing keyword research, ad copy creation, and optimization of PPC campaigns.
Monitor and analyze the performance of digital campaigns, providing insights and recommendations for optimization.
Manage and optimize the company’s social media accounts, creating engaging posts and fostering interaction with followers.
Collaborate with the content team to develop compelling content that supports marketing objectives.
Stay up-to-date with the latest trends in digital marketing, including algorithm changes, new advertising platforms, and emerging strategies.
Create regular performance reports to measure the success of campaigns and make data-driven adjustments as needed.
Required Qualifications:
Proven experience as a Digital Marketing Specialist or similar role.
Excellent understanding of digital marketing concepts and best practices.
Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads, and other marketing platforms.
Strong verbal and written communication skills in English.
Ability to create, analyze, and optimize digital marketing campaigns.
Creative mindset with a passion for driving results.
Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
Preferred Qualifications:
Experience with content creation and graphic design tools such as Canva, Adobe Creative Suite, or similar.
Familiarity with CRM systems and email marketing platforms like Mailchimp, HubSpot, or similar.
A degree in Marketing, Digital Media, or a related field is preferred.